Welcome!
With over a decade of experience in the promotion of books, Ro Romanello PR offers unique publicity and marketing strategies for clients.
With over a decade of experience in the promotion of books, Ro Romanello PR offers unique publicity and marketing strategies for clients.
Rosanne Romanello is an accomplished and energetic professional in the book publishing industry since 2005. She has been a publicist for 16 of those years, most recently as the Associate Director of Publicity, Integrated Marketing at HarperCollins Children’s Books. She founded Ro Romanello PR in 2019 and has since worked on hundreds of successful book campaigns that include titles in both the adult and children’s book space.
Developing and executing strategic, customized publicity plans for upcoming book releases is her forté and passion. Since founding Ro Romanello PR, Ro has had the unique opportunity to collaborate with journalists and other media professionals on bringing content — review coverage, author profiles and interviews, sneak peeks and excerpts, author essays, etc. —to audiences of all ages.
During her time at HarperCollins, Ro worked with a range of high-profile authors. Campaigns included the season’s hottest YA releases, in addition to buzz-worthy middle grade books and picture books. Previous to that, at Berkley/New American Library (Penguin Book Group), Rosanne worked on bestselling sci-fi/ fantasy, women's fiction, romance, non-fiction and literary fiction titles.
Rosanne spent a year working in the luxury PR industry, and during that time worked closely with CEOs and business leaders to successfully garner media interest on their brands and products. She even executed red carpet events and media conferences for iconic brands. She fell in love with the organized chaos involved in planning high-profile events and was able to transfer some of these skills back into the book publishing world. To this day, Rosanne enjoys any opportunity to showcase talented authors and book brands to readers of all ages through events.
Ro Romanello is a native New Yorker but now splits her time between Italy and New York. When she’s not reading or publicizing books, Ro is restoring old furniture, plotting out her next home decor project, and chasing after two adorable boys with help from her husband, a daily afternoon cappuccino, and every family member who comes to visit.
Ro Romanello PR has collaborated with the following publishers on book PR campaigns:
Callaway Arts & Entertainment
Chronicle Books
Disney
Entangled Publishing
Grand Central Publishing / Hachette Book Group
Gregory R. Miller & Co
The Gryphon Press
HarperCollins
HarperCollins Children’s Books
Harlequin / Inkyard
National Geographic
National Geographic Kids
Pan Macmillan
Penguin Random House UK
Post Hill Press
PA Press
William Morrow
Usborne
Zando Projects
Zibby Books
and more!